How to get more clients in real estate for NEW REALTORS

HOW TO GET MORE CLIENTS IN REAL ESTATE
Business people shaking hands in a meeting room

Hurray, you just completed your registration as a realtor in Nigeria…what is next?

WHERE DO YOU GO FROM THERE?

How do you start to tap into the multi-millions you were probably promised before signing up?

With 10 years experience, working with over 20,000 realtors, we have seen some agents become highflyers while some, who sign up with much enthusiasm to make sales and succeed, unfortunately, dropping out after a few months.

It’s good to be excited as a realtor. That’s an important factor in selling; because when you feel excited about what you do, you attract positive vibes to yourself -including clients.
An action plan is a necessary route to becoming a success real estate agent. This article will show you how to get started; and different strategies, you can implement to get clients even as a complete novice.

CHOOSING YOUR NICHE

The first thing to do, after signing up, is to decide what type of real estate agent you want to be; what type of real estate product you are marketing.

It can be:

Indeed, Real estate is an umbrella term that encompasses different aspects of property acquisition, marketing, and development. As a new realtor, you can decide to specialize in one or more aspects. You need to know that the ease in selling each aspect of real estate product varies across the board; due to the nature of the clientele. Hence, it’s often advisable to start small and walk your way to the top.

 

For instance, a unit of a High-rise building cost over 400 million naira. It’s more difficult to find high-networth client who will pay such a huge amount than it is to find one that will pay one million naira for a plot in Ibeju Lekki.

 

Before a realtor can succeed in concluding sales in the high-rise category, he or she will need years of training, education, requisite experience, and would have built a client base. Whereas it might take just a phone call and one site visit to close a deal on landed property. For this reason, realtors are advised to groom themselves on the much easier market, which is the starting point, to build confidence and garner experience.

 

Let’s now look at strategies you can leverage to generating clients even as fresh realtors.

  1. YOUR NETWORK

Over the years, we have noticed that 80% of new agents sell first, to their already existing network. This is because there is already a bond with the client base. Si, it is easier to sell to them. The best way to start selling is to leverage your existing contact list.

You can achieve this in a couple of ways…

  • LEVERAGE YOUR NETWORK THROUHGH SOCIAL MEDIA PROFILE

An average Nigerian TEEN has an account on at least one social media platform. According to a report by Statista, there were over 36 million Facebook users in Nigeria, accounting for 16.5 percent of the population; as of March 2022. Overall, 33.2 percent of users are between the ages of 25 and 34 years.

On these platforms, are friends, family members, uncles, aunts, cousins, high school buddies, and colleagues from previous workplaces. cultivate the habit of getting words across to them, about your new venture; you will stand a chance to secure your first client or a referral from them.

  • TAP INTO THE POWER OF WHATSAPP STATUS

What’s app status is another powerful marketing tool to utilize. WhatsApp status is another means to reach your contact with messages about your real estate brand. It might be a hassle or inappropriate to send a direct message to your contact list. But any mutual contact of yours can see your profile status and view your updates.

  • GET THE WORD OUT THROUGH CALLS

Another way to leverage your existing network is by simply calling them. A direct conversation allows you to explain more and also get feedback.

2. ASK FOR REFERALS

A referral is the easiest way to close a deal, as a real estate agent. People are generally more receptive to any product when it’s recommended by a friend. How many times have you bought a new item simply because a friend recommended it to you? Many times, I guess. Real estate works the same way. Encourage your existing contacts or clients to refer you to their friends and associates who are looking to buy a home.

3. BECOME A PRO AT REAL ESTATE NETWORKING

Networking is the basis of building your client base in real estate – your network is your net worth. Building a network may seem tedious to a beginner, especially to an introvert. However, not only is it needed to secure clients, but it’s also a life-saving skill that enhances growth. As a beginner, you need to create a networking strategy to engage potential prospects and fellow realtors. Here are few ways you can start networking today:

  • ATTEND WORKS SHOPS

Workshops are a great way to connect with people both prospective clients and real estate experts as well. Its a way to get started on how to get more clients in real estate . Attend workshops that your ideal clients will be interested in attending.

It’s no longer a secret that people buy landed property for investment. Your real estate prospects might be also attending other investment workshops like stock, forex, and crypto. Marriage workshops are also a good area to secure potential property buyers because they are filled with people eager to start a new home.

  • ATTEND TRAININGS/SEMINARS

You can also build your network by attending real estate seminars. Training helps improve your knowledge about the sector. It is also a good way to connect with other real estate agents

  • ATTEND ROADSHOWS AND STREET STORMS

Many real estate brands engage in roadshows as part of brand awareness strategy. This present opportunities for realtors to interface with clients directly. As a new realtor with PWAN GROUP, roadshows are one of the primary marketing opportunities available. Roadshows are essential because they help to build confidence in new agents

  • JOIN CLUBS

Clubs are another way on on how to get more clients in real estate . Clubs are a gathering of like-minded people with similar goals. Realtors can leverage such gatherings to market their products. Most people are allergic to selling, so if you try to sell to them, they will avoid you. Do not join these clubs solely for marketing reasons. Join because you are genuinely interested in their goal. That way you can make friends with members and ultimately sell to them

4. HARNESS  THE POWER OF SOCIAL MEDIA

We live in the era of social media – Instagram, Facebook, Twitter, LinkedIn, tik tok, Snapchat, Youtube, etc. These platforms have become widely used, to the extent they have led to revolutions, toppled governments, civil rights movements, etc. In Nigeria, social media has also become famous. An average user spends at least three hours on social media. It therefore becomes paramount for your business to have an online presence. Social media brings visibility, brand awareness, brand consideration, sales, and even referrals.
As a new realtor joining the business, you the can benefit from social media  and get more clients in real estate if you embrace the following steps:

  • CREATE A BUSINESS ACCOUNT ON SOCIAL MEDIA

The first step every realtor should take is to set up a profile on social media. If you already have an account on social media, you convert it into a business page which will enable ad functionality. Bringing your business to social media gives you:

-visibility
-professionalism
-social proof
-lead generation
-brand awareness etc.
Note: On Facebook, you can invite people from your profile to your business page.

  • RUN ADS

Being on social media gives you the ability to reach a wider audience through ads. Ads give you the ability to reach people beyond your immediate connection -with a push of a button your business can be in front of millions of people. Of course, not every real estate agent would know how to use the ads platform. However, it’s a skill worth learning and applying to your business. PWAN MAX offers free digital training to our real estate agents to help them stay ahead of trends and make more sales. You can join our digital group to get notifications on new training

  • BRAND YOURSELF

Having your business online implies a sense of professionalism, especially, when it’s branded the right way. Think of the value you want to offer to your clients, and position your page to reflect that.

  • CREATE A CONTENT MARKETING PLAN

Social media is all about content. As a real estate agent on social media, you need to share what you do, how you do it and the benefit it will give to your potential prospects. The right content attracts the right kind of people. Being a realtor is tedious. Between setting meetings with clients, going for inspections, organizing the relevant documents, etc… you need to plan a solid content marketing plan.

You need to decide when to post, what to post, how many times you post daily etc. Achieving this level of organization will elevate your online marketing and make your life easier.

5. USE EMAIL MARKETING THE RIGHT WAY

Email marketing is an intimate form of marketing. You can personalize your message to build a connection with your prospects. Email is a great way to nurture your prospect until they make the buying decision. To get started with email marketing. if you are looking for how on how to get more clients in real estate as a beginner, building an email marketing strategy is essential

  • START COLLECTING DATA

Data collection or lead generation is the first step toward any successful email marketing campaign. Lead generation is a means whereby you obtain the email address of a potential client. You can collect clients’ data through several means both offline and online. As a new real estate agent, you can build your list through a website, collecting of emails through road shows, host offline events, ads, etc.

  • GET AN EMAIL MARKETING PLATFORM

Email marketing enables you to broadcast your message to an infinite number of people with a monthly subscription. There are lots of email marketing services out there in the market e.g. Mailchimp, Aweber, get a response, constant contact, etc. As a beginner, choosing the right platform depends on your level of knowledge of email marketing, and budget. These platforms are freemium tools – new users get free trails periods before they can start to pay. You can leverage that to start your email marketing journey

6. FAKE IT TILL YOU MAKE IT

Have you heard the phrase ” you are addressed the way you dress”? People do not realize the impact of a first impression when they first meet someone. The first few minutes with a potential client can determine whether the deal will go through or not. The message is not to empty your bank account on things you cannot afford but rather to maximize what you have. Starting you might not have all the necessary resources but that should not stop you. hold your head high, speak with confidence, and network as if you are already on top and secure more real estate clients

Real estate prospects are high-end citizens and as such you need to speak their language in other to build relationships with them.

7. JOIN REAL ESTATE TEAMS

Starting can be hard, but you can skip the learning curve when you are in the middle of veterans. Joining a real estate team gives you access to agents already succeeding in the business. You can quickly learn what works and what doesn’t. They share tips on strategy that has worked for them  on how to get more clients in real estate

in addition, real estate teams are like a support group. They motivate you when things are rough, they encourage you to never quit and you can draw inspiration from their success.

At PWAN MAX, we operate through a network marketing system and when you register, you are automatically under somebody who is assumed to be your mentor. you are also added to groups with like-minded realtors. You can join our real estate group to register

8. SHOOT PROFESSIONAL VIDEOS

Videos are the heart and soul of real estate marketing. A good marketing video shows off the property you are marketing its features and landmarks. it also paints a picture of professionalism in the mind of your prospect.

Every new agent must get familiar with the camera to shoot a professional marketing video

CONCLUSION

if you are looking on  how to get more clients in real estate, this article is a good way to start.  Starting a new journey is never easy and through hard work, you can also make it big in real estate. PWAN MAX is an affiliate of the PWAN group, we have trained over 200 successful realtors and we can help you get to where you are going. Click this link to join our group, sign up and start

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